These days we sling the term “SEO” around as if it were common knowledge, but most of us are still in the dark, so just what is SEO and how does it apply to me?
SEO simply defined is: Search Engine Optimization, or rather, the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
The more presence or traffic that one’s website gets on the internet has a direct effect on the number of leads or clients that a website attracts – simply stated, understanding SEO has a direct impact on your bottom line. With this said here are 5 quick tips on how to better your website’s SEO.
Tip 1 – Become a Student and Commit yourself to the process : Overnight SEO is a myth, SEO is not a one time event but a process. Many people mistake SEO as a quick and overnight strategy, in reality it takes weeks if not months to secure a proper and functional foundation in SEO, from there one just keeps to keep up. – SEO is a process, be dedicated to it.
Tip 2 – Utilize Web Analytics : There are many analytic programs out there, one of the most popular and cost effective (it’s free), is Google Analytics (www.google.com/analytics). These tools will monitor your website’s traffic patterns, incoming links, rss subscriptions, search engine traffic, key words, et cetera. From a real estate perspective they will tell you if your most recent farm had any impact, which cities or towns your visitors are coming from and which part of your website you should ‘beef’ up. e.g. – if I notice that the bulk of my traffic is directed to my pre-defined search of Cupertino, California – I might bump up the placement of the said search, or break it down into it’s own sectionalized search based on neighborhoods, or school districts. This adds value to my website, and will improve my lead conversion. – Be in tune with your market
Tip 3 – Build an Awesome Website : Obtaining traffic, eyeballs, and click throughs mean absolutely nothing if you are not able to effectively capture your visitors. This is one of the great abilities of Baynet’s e-Agents program (www.e-agents.com) – these sites are fully functioning SEO and Lead Capture machines out of the box. It takes very little to utilize its onboard tools to not only develop a fully functioning, lead capturing website, but also easy to manage the necessary SEO aspects of maintaining one’s SEO. – Great SEO is nothing without a Great Website.
Tip 4 – Utilize Site Maps : Include a “Site Map Page” in your web build, Search Engine Spiders can not index pages that can not be crawled. Meaning if your page is not indexed, all the hours, research, and effort you spent on developing amazing content would be wasted. A Site Map will be a directory to Search Engine Spiders, much like your Navigation Bar is a directory for human visitors. Also – take advantage of Google and Yahoo’s site map submission program. If you have an e-Agents site, go into the control panel and under My Website > Site Settings > Site Map, will contain further instruction on how to submit your e-Agent site to the aforemetioned Search Engines. - Be proactive, rather then hoping your SEO is working.
Tip 5 – Utilize HTML Tags : Many web platforms, e-Agents included, allows the user to customize HTML Page Titles & Tags. This allows you not only to differentiate between your web pages, but allows users to actively and effortlessly find and bookmark valuable content. e.g. If my webpage was called “Cupertino Homes” I might label my homepage as “Cupertino Homes – Home”, my IDX Search “Cupertino Homes – MLS Search”, my web bio “Cupertino Homes – About Me” – Title Your Pages